Jade Cabral
Senior Marketing Technologist & Web Developer
Marketing technology professional with 7 years of experience in web management and development, CRM management, and automation. Strong background in WordPress, data analytics, and SEO, with hands-on experience in DNS configuration, domain management, standalone site builds, and front-end development using HTML, CSS, and JavaScript.
Technical Skills
A comprehensive toolkit for building and optimizing digital experiences
Web Development & Management
WordPress
HTML, CSS, JavaScript
Gutenberg, Elementor, Divi
GitHub
DNS Configuration
Domain Management
Web Design
Wix
Figma
Standalone Site Builds
CRM & Automation
Klaviyo
ActiveCampaign
GoHighLevel
HubSpot
Zapier
Automated Workflow Builds
Analytics & SEO
Google Analytics
Google Search ConsoleYoast
Semrush
Data Reporting
UTM Creation
Professional Experience
7+ years of driving digital excellence and marketing innovation
Senior Marketing Technologist
May 2025 – Present
Marketing Technologist
Aug 2021 – May 2025
- Owned and managed a complex marketing technology stack, including CMS platforms, CRM systems, analytics,
and automation tools. - Managed 40+ websites, overseeing performance optimization, SEO, integrations, and technical updates.
- Configured DNS records and managed domain purchasing and ownership to support new site launches,
migrations, and standalone marketing properties. - Built and launched standalone websites including page structure, forms, and automations
- Implemented custom HTML and JavaScript to extend site functionality and enhance UX.
- Designed and developed landing pages, templates, and navigation structures, aligned with conversion goals.
- Integrated, migrated and optimized CRM and email marketing platforms for 100K+ contacts, including
automation, A/B testing, and lifecycle workflows. - Analyzed website and campaign data using GA4 and Search Console to inform optimization decisions.
- Collaborated closely with developers and designers to troubleshoot issues, and improve site performance.
- Recognized as Employee of the Month for website ownership and cross-team impact.
Marketing & Technology Specialist
June 2018 – Aug 2021
- Improved website performance through SEO enhancements and content updates
- Managed social media platforms, creating graphics and videos
- Leveraged HubSpot, IDXBroker, Airtable, and Google Analytics for tracking and automation
- Streamlined marketing workflows with automation tools like Zapier
Professional Reccomendations
Jade is an essential player to any marketing team. She is the most resourceful and quick learner that I have ever worked with! She is detailed and fast in her work and always ... always.. two steps ahead of knowing what is needed. She is the foundation of the team and an absolute pro at juggling the many and ever changing tasks at hand. She is incredible at driving projects and staying extremely organized in making sure all details are complete. Her dedication to her work and team is second to none. I recommend Jade wholeheartedly.
I had the pleasure of working alongside Jade, and she is hands-down one of the fastest, sharpest, and most dependable people I’ve ever worked with. You could mention an idea or a task, and chances were she had already completed it before you finished your sentence.
Jade is one of the most competent and tech-savvy professionals, picking up new tools and concepts in no time. She is not only incredibly efficient, but lighthearted, funny, and always happy to lend a hand, building great relationships, both within our team and with external partners.
Any organization would be lucky to have Jade—she is a true asset both professionally and personally.
Jade is nothing short of extraordinary. Over the past 3.5 years, I have had the privilege of working alongside her, and I can confidently say that she is an invaluable asset to our team.
Jade possesses a remarkable ability to switch seamlessly from project to project while maintaining a constant positive attitude that inspires those around her. She is incredibly dependable; no matter the task at hand, I know I can count on her to deliver exceptional results. Her multitasking skills are nothing short of miraculous; she effortlessly juggles multiple responsibilities without compromising on quality or deadlines.
Her technical expertise is extensive, ranging from coding to a deep understanding of various software and platforms. Jade is a quick learner, always eager to expand her knowledge and tackle new challenges. In our time working together, I have never once heard her say, "I can't do that." This unwavering can-do spirit, combined with her technical acumen, makes her the go-to resource for our team.
What truly sets Jade apart is her willingness to collaborate and strategize. She is always ready to help investigate issues and work with me to identify where adjustments are needed. Her proactive approach to problem-solving and her ability to provide insightful recommendations have been invaluable in driving our projects forward.
Jade’s contributions have been instrumental to our team’s success, and her dedication to supporting her colleagues is truly commendable. I wholeheartedly recommend her to any organization looking for a dedicated and skilled marketing technologist. She will undoubtedly exceed expectations and drive remarkable results.
Jade is truly the backbone of our team—someone I could not do without. She is the definition of reliable, trustworthy, and dependable, always stepping up to ensure everything runs smoothly and efficiently. No matter the task, I know I can count on her to execute it with precision and excellence.
Beyond her incredible work ethic, Jade is brilliant when it comes to marketing technology. She not only understands the tools and platforms inside and out but also knows how to leverage them strategically to drive results. Her ability to streamline processes, solve problems, and optimize workflows makes her an invaluable asset to any organization.
If you’re looking for someone who is not only highly skilled but also deeply committed to delivering top-notch work, Jade is the person you need on your team. I can’t recommend her enough!
Jade was a fantastic teammate to collaborate with on the marketing team. As the marketing technologist, she handled the technical side of our digital campaigns, web updates, and special projects, while I focused on creative and content—together, we often worked in tandem to bring complex projects to life.
Jade is a natural problem solver, intelligent, thorough, and incredibly detail-oriented. She has a deep understanding of the tools and platforms she manages, and she’s always eager to expand her knowledge and skillset. What stands out most is her reliability and integrity; you can always count on her to follow through and do so with care and precision. She's tech-savvy yet approachable—a valuable combination. Any team would be lucky to have her!
I’ve had the pleasure of working alongside Jade for over three years, and she continues to be an essential part of our marketing team. Whether it’s troubleshooting technical issues, optimizing tools, or guiding us through complex processes, Jade consistently delivers fast, effective solutions. Her deep expertise as a Marketing Technologist allows her to tackle challenges efficiently while ensuring that everything is done thoroughly and correctly.
What makes Jade stand out is her ability to anticipate problems before they even arise. It often feels like she’s already read our minds because by the time we reach out, she has either fixed the issue or has a solution ready to go. That level of proactivity and problem-solving is rare and incredibly valuable on any team.
Jade’s knowledge in her role is matched by her positive energy. She brings a supportive and collaborative spirit to the team, making it easy and enjoyable to work with her. I’ve truly enjoyed getting to know her and working together, and I know her expertise and dedication will continue to have a lasting impact on our team.
Education
Academic excellence in Computer Science
B.S. in Computer Science
University of Massachusetts, Dartmouth
2021 GPA: 4.0
Awards & Honors
- CIS Faculty Award
- Transfer Student Academic Excellence Award
- Chancellor’s List (2019-2021)
A.S. in Computer Science Transfer
Bristol Community College
2019 GPA: 3.98
Awards & Honors
- CIS – Computer Science Transfer Award